Privacy & Cookies

What information do we collect?

We collect data from you when you register on our site or place an order with us (whether as a guest to the site or from a personally created account). We also use a third-party tool called Salesfire (www.salesfire.co.uk) which enhances customer engagement and personalises the shopping experience through targeted email campaigns. The tool deploys emails based on shoppers’ on-site interactions, such as browsing or abandoning a basket, as well as purchase history. These campaigns are specifically tailored to re-engage users, remind them of items left behind, and share relevant product updates. Emails are only sent to customers who have opted in or actively engaged with Furniture World, ensuring compliance with data privacy standards.

You can however visit our site anonymously at any time.

What do we use your information for?

We may use your information in the following ways:

  • To personalise your shopping experience by being able to respond to your individual requirements
  • To improve our service to you by evaluating feedback and information from you
  • To improve our customer service and technical support
  • To process transactions (your information both public and private will not be shared, sold, exchanged or given to any 3rd party company for any reason whatsoever without your consent, except for delivering the intended product or service that you have requested from us
  • To send periodic emails to include email marketing – you can unsubscribe from any marketing contact from us through the link at the bottom of the email
  • To administer a promotion, event or for our customer database

How do we protect and safeguard your personal information?

We have a variety of security measures in place to protect your personal information.

Card payments are encrypted by our secure third-party payment provider. No payment information is stored by us.

Your Consent

By using our site you consent to our Privacy Policy and Terms and conditions.

Changes to our Privacy Policy

If we decide to change or update our privacy policy, we will do so on this page.

Please contact us if you have any questions regarding our Privacy Policy.


Internet user privacy is of upmost importance to us and our customers. Our success depends on our ability to maintain the trust of our customers. To this end, we have two overriding policies:

Message recipient policy

Before customers can receive email messages, advertising or promotions, customers must have agreed to receive such messages, by either purchasing from us or by opting into one of our mailing lists. Any recipient may request at any time to be removed from our list, and we will comply with that request. In addition, we will thoroughly investigate any allegations made by recipients relating to unsolicited messages.

Policy against advertising our website using unsolicited email messages

We require that all e-mails promoting our business or its products are sent only to customers who have agreed to receive such messages. We prohibit any advertising of our brand and Web site using unsolicited email messages. If you feel you've been sent unsolicited emails promoting our brand or website and would like to register a complaint, please email us using our contact page. We will immediately investigate all allegations made related to unsolicited messages.

Your email address is safe with us.

  • We never sell or share your email addresses with other companies.
  • You can unsubscribe at any time.
  • We require that each e-mail message sent out from us includes an easy way for subscribers to remove themselves via an unsubscribe link.
  • If you receive a newsletter or email and decide you don't like it, simply click the unsubscribe link at the bottom of the email.
  • If you feel you've been sent unsolicited email and would like to register a complaint, please email us using our contact page.

Definition of Spam

Spam is unsolicited email sent in bulk. Any promotion, information or solicitation that is sent to a person via e-mail without their prior consent, where there is no pre-existing relationship between the sender and the recipient, is spam.


We provide online services that are easy to use, useful and reliable. These can involve placing small amounts of information on your computer or mobile phone or other device. These include small files known as cookies. There's a link to general advice about managing cookies at the end of this page. Cookies cannot be used to identify you personally.

Below is a list of cookies that are used on this Website. You can opt out of non-essential cookies at any time by clicking this link...

 

Furniture World Cookies

Name: PHPSESSID
Typical content: randomly generated number
Expires: when user exits browser

Name: style
Typical content: stores the user's preference to whether they wish to view products in a list or a grid
Expires: 1 year

Name: key
Typical content: randomly generated number to remember the user for their next visit
Expires: 4 weeks

Name: bkey
Typical content: randomly generated number to remember the basket contents for the customers next visit
Expires: 4 weeks

Name: recent
Typical content: stores recently viewed products for display on the customers next visist
Expires: 4 weeks

Name: facebookLike
Typical content: used for promotional offers, stores whether the customer has "liked" the website on Facebook
Expires: 4 weeks

Name: allowAllCookies
Typical content: stores the user's preference to whether they wish to allow all Cookies on this Website or not
Expires: 1 year

 

Google Analytics Cookies

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser

Name: _utmv
Typical content: randomly generated number
Expires: 2 years

Name: _utmz
Typical content: randomly generated number and information about how the page was reached (eg directly or via a link, organic search or paid search)
Expires: 6 months

For further details on the cookies set by Google Analytics, see the link below.

Add-This Cookie

Name: _atuvc
Typical content: numeric content (e.g. 8|21) that helps you share content through social networks
Expires: 2 years

 

Salesfire Cookies

Our websites (www.salesfire.com and or www.salesfire.co.uk) use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

What are the types of cookies we use?

  • Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical / performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: These are used to recognise you when you return to our website. This enables us to remember your preferences.
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

 

Third Party Cookies

The information set out below relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. If you require further information about what those Third Party cookies are or how they are used, you should contact those providers directly.

salesfire_session Necessary 2 weeks This is the session cookie that allows you to remain logged in.
Hubspotutk Statistical 1 year This is used for Hubspot form tracking.
AWSALB* Functional 2 weeks These are used by AWS load balancer.
LinkedIn (Various) Statistical & Marketing Up to 30 days These are used by LinkedIn.
Google Analytics (Various) Statistical & Marketing Up to 2 years These are used by Google Analytics.
Hubspot (Various) Statistical & Marketing Session These are used by Hubspot.

Cookies served by the Salesfire tools

sf_id Statistical 1 year This is Salesfire's visitor identifier, this is used for statistics within the dashboard. It may also be used by Salesfire AI.
sf_geo Functional 1 hour This is the country code of the visitor, this allows our tools to display based on the visitors country.
sf_* Functional Up to 30 days All other Salesfire cookies are used in the function of Salesfire's tools. These are none visitor specific and simply allow the tools to function according to settings within the dashboard.

 

Data Processing

Salesfire is the Data Processor, and the lawful basis is determined by our Client (which will be a website you have visited, purchased services from or registered with for marketing communications) and on whose behalf we are processing the data. Please contact our Client if you would like more information about your personal data.

  • AWS (Amazon Web Services)
  • Sendgrid
  • Hubspot
  • LinkedIn
  • Google
  • Xero
  • Stripe
  • Paypal
  • Go Cardless
  • Meta (Facebook)

 

Social networking websites

Social networking websites may place cookies on your computer. Social bookmarks are a way of saving links to web pages that interest you, and sharing those links with other people. You should read their respective privacy policies carefully to find out what happens to any data that these services collect when you use them.

More about Cookies

For more information about how to manage your cookies, visit aboutcookies.org.